Junk war rages on despite spam act
Junk war rages on despite spam act - 01 Oct 2007 - NZ Herald: Technology News from New Zealand and around the WorldA few weeks ago there was a major change in the way NZ business faced emailing potential customers. The new Spam legislation is a double whammy to NZ Business. It elevates Email from a cost free method of contacting customers to a large potential for liability if one is found guilty of emitting spam.
The problem is that most NZ originated spam is worthless. We can legislate using the crimes act for locally sourced spam, but the problem is internationally sourced spam. Email filters are eliminating 95% of all emails to protect us from spam.
And ISPs seem to have no answers. Filtering Email is just not cricket. It is not an email service when as a system it does not work.
How many people look at their inbox without an ounce of fear? How many Emails are being filtered out before you get them? There simply has to be a better way.
Opt-in mailing can be taken a stage further - customer management of email lists. Where should this management occur? At the client end? At the server end?
ISPs taking on this responsibility (in between server and client) are either: filtering out real mail; or, not filtering enough mail. How can they get it exactly right?
posted by Nicholas @ 1:33 PM
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