Thursday, January 25, 2007

Web 2.0 marketing I MySpace advertising I Youtube marketing

Web 2.0 marketing I MySpace advertising I Youtube marketing

posted by Nicholas @ 3:58 PM 0 Comments

Monday, January 15, 2007

In depth - pecunix reporting

In depth - pecunix reporting Gold based payment system.

posted by Nicholas @ 10:34 PM 0 Comments

Tuesday, January 9, 2007

Micro Persuasion: The Small Wide Web

Micro Persuasion: The Small Wide Web



less=more



Web applications that are widget based are very popular due to the modular nature they assume as part of a web production.

An example of a widget based production:

A company has a CRM system
They do not want to expose it to the world
but want to get your input

they create you an identity that is easily accessed

they create a widget linked to your identity that gets only the data that is tailored to your experience

they can now safely plug your content into their CRM without exposing anything of its private information

Achieving this kind of application is easy. Designing it before others inhabit this space is the challenge - imagine a world full of post-it notes.

What makes your widget more important than others is the CRM that it is populating and what that means in terms of your data capture.

posted by Nicholas @ 5:58 PM 0 Comments

Monday, January 8, 2007

Postal Systems

The New Zealand Post great postcode change over of 2007 gives bulk mailers multiple option to use or not the new post codes.

Options:

1. NZPost

Purchase the address list and develop software to validate your database against it

Cost: $1000 (NZ Post) + Integration
2. ACXIOM

PAF Integration and Embedded Services Offering
Acxiom's address management software, PAFlink, provides results within minutes of installation. With no database integration necessary, NZ PAFlink Batch and PAFlink RealTime are simple to install. You are instantly able to verify and correct your customer’s New Zealand address details as well as reformat addresses to meet the new NZ Post Address Format Guidelines.

Full details: https://portal.acxiom.co.nz/adp_help/pdf/NZ%20ADP%20Product%20Information%20Sheet.pdf

The Data Portal product or the PAFLink product provide over the web interfaces that have a backend that is the Post Office's valid address reference file, against which all address entry may be validated. This may also provide an online way of modifying, by hand, and getting accurate postcodes.

An automatic process of going through the database, submitting a transaction and getting back the post code and updating the database is the recommended way to deal with the existing records.
Cost: TBA
Programming: XML interface and address processor: TBA



3. MSI

Provide a module for Customer Address entry that validates on the fly. This would be a very useful for a site that needs to capture user addresses (phone mail order) and encourage accurate entry.

NADIS Rapid Address (NRA) is a browser-based application that dramatically reduces the time taken to enter address details. At the same time, NRA greatly increases accuracy by validating addresses against the 10.5 million entries in Australia Post's Postal Address File (PAF) for Australian Addresses, and 1.8 million records in the New Zealand PAF.

Evaluation: Website gives cursory data and no pricing, but information collection of potential customers means you are going to get a sales call.

The browser plug in sounds interesting but better for call centre application.


posted by Nicholas @ 5:05 PM 0 Comments

Sunday, January 7, 2007

On line storage

New feature from google.com

Its in Beta which does not mean better, but it could be a service that it is maintained as a free service, and that would seem a logical progression for which is essentially a return to international bureau services provided by and harnessed by google to cream off that .003% out of everything.

Yesterday's and still today's big story is youtube.com by which we can suddenly syndicates our puny video efforts, but a mass shakeout is probably going to automatically occur providing a rich and valued resource for copyright owners and their audiences to release content widely in exchange to it being a basis of google advertising fodder.

Good on them, google.com invented relevance on the web, far more than any other body, and maintain it by harnessing minimalism to invoke ads. Now they are harnessing the raw materials of your stuff as spokes on their own wheels in exchange for a perceived and possible actual search relevance master stroke.

Article to continue on sfsw.net The World according to Google article

posted by Nicholas @ 9:26 PM 0 Comments