Micro Persuasion: The Small Wide WebMicro Persuasion: The Small Wide Web
Web applications that are widget based are very popular due to the modular nature they assume as part of a web production.
An example of a widget based production:
A company has a CRM system
They do not want to expose it to the world
but want to get your input
they create you an identity that is easily accessed
they create a widget linked to your identity that gets only the data that is tailored to your experience
they can now safely plug your content into their CRM without exposing anything of its private information
Achieving this kind of application is easy. Designing it before others inhabit this space is the challenge - imagine a world full of post-it notes.
What makes your widget more important than others is the CRM that it is populating and what that means in terms of your data capture.