Journalism.org- The State of the News Media 2008
Journalism.org- The State of the News Media 2008
The challenge for online media is to involve the reader. And it has always been this way. A newspaper is valued by its audience because it talks to them. In their language.
Online news seeks to attract the advertising dollar and errs by:
a) limiting the news so physical newspapers still sell
and
b) satisfying the urge to know without effort, i.e. using rss feeds as info sources rather than links
By delivery of a better newspaper - that uses the full capabilities of the DOM and XML rendering, you can allow readers to not just keep up with the latest piece of celebrity trivia. It is by capturing an international audience that The Guardian has a larger slice of the media pie than most other British news papers. Analyse that against the dominance of reactionary tabloid "The Sun" that sells 3 million copies but there is little online engagement. The future of media is, increasingly, is engaging our minds.
The challenge for online media is to involve the reader. And it has always been this way. A newspaper is valued by its audience because it talks to them. In their language.
Online news seeks to attract the advertising dollar and errs by:
a) limiting the news so physical newspapers still sell
and
b) satisfying the urge to know without effort, i.e. using rss feeds as info sources rather than links
By delivery of a better newspaper - that uses the full capabilities of the DOM and XML rendering, you can allow readers to not just keep up with the latest piece of celebrity trivia. It is by capturing an international audience that The Guardian has a larger slice of the media pie than most other British news papers. Analyse that against the dominance of reactionary tabloid "The Sun" that sells 3 million copies but there is little online engagement. The future of media is, increasingly, is engaging our minds.
posted by Nicholas @ 7:03 AM
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