Category Archives: Article

The Heartbleed Bug

To fix the Heartbleed bug your server admin has to update their OpenSLL so it is not running popular OpenSSL versions 1.0.1 to 1.0.1f and recreate Private Keys then recreate new SSL certificates.

Technical information: http://blog.cryptographyengineering.com/2014/04/attack-of-week-openssl-heartbleed.html

What to do:
http://readwrite.com/2014/04/08/heartbleed-openssl-bug-cryptography-web-security#awesm=~oB1nnaTpgtuKkQ

The New Rules

SEO Seems to have changed, at Google at least after the launch of the Panda Project that has seem some websites lose their puffed up audience while others that have higher quality survive.

Since the initial launch of Google’s Panda update in 2011, the “Q” word has become commonplace in SEO, copywriting and content marketing circles. We should have been paying attention to quality from the beginning (who wants to be known for publishing junk?). Now, more than ever, it appears Google is looking to our visitors to judge whether our site’s pages are worthy of rankings.

Online Collaboration

Programmer and Designer

The designer may do a page design or outline the concept and prepare assets, design prerogatives for use as banners, footers, backgrounds, overall look or sound design. Or elements may be required to float into position or offer transitional states (metro tiles). Yesterday’s designs needed to be implicit, to get message across, “relevance” being the thing; today’s buzzwords include “responsive” and “adaptable”. If you can somehow add in “useful” and “necessary” you may be able to successfully complete the UX design puzzle.

There must be a direction of actions, a story, a tidal drag into a singular progression to draw your viewer along. From the point of view of the viewer however, usually one or two views are briefly scanned. This is a multidimensional grab. A complex interaction or a range of interactions may occur. If this grasping of attention develops into interest, then you can present a continual story. This introduces failure points.

What if there is no such thing as a conventional failure point? Every point is a success. Even a failure to register is a success - hey they returned didn’t they? Why the same old sauce? Being adaptable means being able to carry new content quickly and accurately without it being a bother. Being vital and urgent means being well written and timely. Being interesting is having something to say. And these days being successful means having something to share.

Social Media

Using Social Media as a replacement for advertising and publicity is a revolution away from the theatre of presentation (glossy advertising) to toward the conversations in the market place. The pinnacle of mass engagement is the irresistible viral. Viral marketing works when it is incidental. It is the opposite of the effort of “high value” glossy advertising.

More and more, digital agencies and businesses are focusing on the great success of engagement achieved in Social Media Marketing. But what are the principles of marketing using social media?

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